The 1%ers – Why that extra 1% effort adds up to Way More

I have spoken before about how when people shave a bit off their song, they end up losing more than the effort they feel they saved. I built that model with the concept that every 1% of effort avoided leads to 20% off in terms of fan engagement. I used Eagles' "Hotel California" as the … Continue reading The 1%ers – Why that extra 1% effort adds up to Way More

Overcoming Music Industry Challenges with 4-Pillars of Success

It has been almost a year since I first officially laid out my 4-Pillars of Success in music. These things I had been writing about for a decade or two, and I didn't even mean to make it into a simple list of four easy steps (ha!). Sometimes these things just happen. A year on, … Continue reading Overcoming Music Industry Challenges with 4-Pillars of Success

The Twisted Reality of Social Media Groups & Forums

I have been active in musician Forums & Groups since the late 90s. They can be wonderful or just brutally traumatizing. Increasingly the latter. Maybe the former for a few days, or hours. But trauma is more the reality if you care about anything. Don't be offended, but... Here is some of an exchange with … Continue reading The Twisted Reality of Social Media Groups & Forums

Tape Deco – analog echoes VST3

Tape Deco is a 64-bit Windows VST3 focused on characterful analog-style echoes. While Tape Deco can do the basics of a delay unit, this is not its forte - if you are looking for simple delay lines, might I suggest my 2020 Modulating Delay. That said, the default Tape Deco setting on just about anything … Continue reading Tape Deco – analog echoes VST3