The 1%ers – Why that extra 1% effort adds up to Way More

I have spoken before about how when people shave a bit off their song, they end up losing more than the effort they feel they saved. I built that model with the concept that every 1% of effort avoided leads to 20% off in terms of fan engagement. I used Eagles' "Hotel California" as the … Continue reading The 1%ers – Why that extra 1% effort adds up to Way More

Said The Wrong Thing – Aeroplastic Voice

The vibe is about an individual scratching to stay free of the things that others impose. The lyrics and their delivery are ragged raw. While I get that some will say this is not ok, I think it is the only way to scream in the face of fashion and tyranny without becoming the very … Continue reading Said The Wrong Thing – Aeroplastic Voice

Back To The Neighborhood

Back To The Neighborhood is one of my Space Music about space records. It has resonances with albums like "Missions - Journeys In Our Solar System", "Fallen Leaves", or everyone's least favorite record eva, "Run From The Sun". The track ideas were taken straight from NASA's news items. They are simple pieces with an open … Continue reading Back To The Neighborhood