Over and over I see people advertising their mixing services with terms like "using high quality plugins". Or customers who insist that they only want mixes made using "high quality plugins", or "professional plugins". The other variant is the idea of a Professional Digital Audio Workstation (DAW). Like one or two of them are used… Continue reading What Makes a VST Plug-In High Quality and Should You Even Care?
https://youtu.be/ouIqiWC8T_E You are a pretty compelling speaker Damian but you don't seem to have any concept of Intellectual Property (I.P.). That is: the work of a person's mind is as much worthy of value as the work of their body. Whether it infinitely duplicable or not is immaterial. There are still costs involved. By your… Continue reading Music Shouldn’t Be Sold – The Dangerous Lie
To Be or Not To Be - Posting, Posting, Posting... Last article, I spoke about the divide between Creators & Consumers and how these days the drive is to be constantly posting so you are in the eye of your (hopefully) adoring public more often. Release Singles Often and Abandon the Album. This is the… Continue reading Should I Be Releasing Music More Often?
This is a screenshot from the beginning of a conversation in Drooble where Mark is concerned that his Song has 1,000 Plays but only 10 Likes. He worries that while the Play stats are nice, he is not getting any engagement. (I was gonna say 'penetration" as it is a valid marketing word but you… Continue reading Creators or Consumers: the New Divide
Yes, you probably read that title right; this post is about the difference between playing a whole Album and popping your whole collection into a Play All Songs Randomly mode. Now it is entirely probable that you are thinking "who cares" and working out what you want to click off to instead. Sure, you can… Continue reading Albums vs Shuffle All Songs
I got handed this CD the other week by a guy I know. That guy is Tony from Gas Grooves and he is lucky he had the CD because I was about to give him some more grief for not having the CD yet. I was introduced to Tony by my brother who has a copy… Continue reading Gas Grooves – L.O.V.E
This will be a long article (aren't they all with me) but I will cover a lot of ground. As usual I will start with background and theory. Easy to want to skip that but you will spend more time regretting it than if you read and understand first time as concepts always count for… Continue reading Digital Synthesis – a Rundown
This is a big one. A really, really big one. Sadly most people don't realize it. It took me some time to work it out, but by watching other aspiring musicians in forums, business people in places I worked and in questioning myself, what I saw is that people commonly shoot themselves in the foot… Continue reading Give Yourself Permission to Succeed
There is no formula to getting guaranteed hits. Let's get that myth put away right now. As explained in the last few posts "Good" is not a personal preference but a gauge of the ability to pass value to other people - few would want to describe a Math textbook as good but if it… Continue reading Good Music and How to Make It
Some disagree but I believe that modern popular music is in a very bad place. Now I'm not the first to approach this. I know as I have heard about how Rome's about to burn all my life. It is part of not wanting to accept change. That makes it hard to be the guy who… Continue reading Why Modern Music Sucks – How Did We Get Here?